Rule by rule
| Rule | Etsy says | From the tool |
|---|---|---|
| Shape | The first photo should be landscape or square. The same page also says to avoid square crops and upload landscape images.1 | Square, 1:1Etsy also says to avoid square crops. |
| Size | At least 635 pixels wide and tall for the first photo. 2,000 or more recommended.1 | 1024 × 1024Smaller than the 2,000 pixels Etsy recommends. |
| File | JPG, GIF, PNG, SVG or HEIC. No animated GIFs, and transparent parts of a PNG turn black. Files over 1 MB may not finish uploading.1 | JPG under 500 KB |
| Unedited photo | At least one photo of the actual item against a real background, not edited in any way. Other photos can have their background changed.1 | Changes the background, so keep one photo as you took it |
Etsy’s photo pages give no background color. Apart from the one unedited photo, you can edit your photos, including with AI, as long as the edits do not hide flaws or make the item look different from what the buyer will receive.1
Still yours to check
The tool cannot retake a photo. These rules depend on the picture you start with.
- Keep one photo of the real item exactly as you took it, against a real background.1
- Make the first photo bright and sharp, and not a collage. Etsy says a dark, blurry or collage main image can put the listing lower in search.2
- Shoot from further back than you think, with space around the item, so Etsy can crop the thumbnail to square, portrait and landscape.1
- The photo tool removes backgrounds with an AI model. If you use its photos on Etsy, say so in the listing description, as Etsy suggests for AI edits.1
- Convert photos to sRGB if their colors look wrong on Etsy.1
- Do not enlarge small photos. Etsy says making an image bigger can make it pixelated.1
Keep your photos big for Etsy
Etsy recommends photos of at least 2,000 pixels on both sides. The 1024 × 1024 white square from the photo tool is smaller than that, so use it for your other marketplaces and keep your original photos for Etsy. To get them ready, use the batch resize tool. For a 4:3 phone photo, set the longest side to 2,667: 4,032 × 3,024 comes out at 2,667 × 2,000. For a 3:2 camera photo such as 6,000 × 4,000, set 3,000. The tool keeps the shape and never enlarges, so a smaller photo stays as it is. Etsy says files over 1 MB may not finish uploading on a slow connection. If a file is still over 1 MB, save it again at a lower quality in your own photo app.1
Etsy listing video requirements: size and length
Etsy lets you add short videos next to your listing photos. These are the rules from Etsy’s help pages.
| Rule | Etsy says |
|---|---|
| How many | Up to 2 videos per listing.34 |
| Length | One Etsy page says 3 to 15 seconds, the listing form page says 5 to 15. A video of 5 to 15 seconds meets both.34 |
| Sound | Removed once the video is on your listing.3 |
| File | Up to 100 MB. MP4, MOV, FLV, AAC, AVI, 3GP or MPEG.3 |
| Resolution | At least 500 px. Etsy says 1080 px or more is ideal.3 |
| Shape | Etsy gives the aspect ratio as 2:1 or 1:2 and says a video from most phones or cameras will already be accepted.3 |
Buyers will watch without sound, so anything they need to know, such as the size or what comes in the download, has to be readable on screen.3
Sources
- Requirements and Best Practices for Images in Your Etsy Shop
- How to Edit Your Listing Photos
- How to Add Listing Videos
- How to Create a Listing
Checked on 6 November 2026. Marketplaces change their rules. If a line here is out of date, write to hello@luckybagai.com.